Privacy Policy

Last updated: 30.08.2025

Green Influential is a trading name of Sure Method Media Ltd, a company registered in England and Wales (Company number: 15769049) with its registered office at 20 Wenlock Road, London, England, N1 7GU (“we”, “us”, “our”).

We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and share your personal information when you interact with Green Influential, whether as a brand, creator, partner or website visitor.

1. Who We Are

For the purposes of the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, Sure Method Media Ltd is the data controller of your personal data.

2. Data We Collect

We may collect and process the following types of information:

(a) Creators (Influencers, UGC creators, content makers)

• Full name, stage name, social media handles, public profile information

• Contact details (email, phone number)

• Biographical information and areas of expertise

• Content examples and metrics (e.g. audience demographics, engagement rates)

• Sustainability and ethical interests (as provided by you or available publicly)

• Images, videos, or other media you provide

(b) Brands & Clients

• Name, company details, job title and role

• Contact details (email, phone, postal address)

• Campaign requirements and preferences

• Billing and payment information

(c) Website Visitors

• Technical data: IP address, browser type, device information, operating system

• Usage data: pages visited, time spent, referral sources

• Cookie and tracking data (see Section 8)

3. How We Collect Data

We collect personal data through:

• Manual vetting and onboarding of creators into our curated directory

• Direct communications with creators and brands (email, phone, meetings)

• Online forms or enquiries submitted via our website

• Publicly available sources (e.g. social media platforms, professional websites)

• Analytics tools and cookies when you visit our website

4. How We Use Your Data

We use personal data for the following purposes:

• To operate our curated directory of sustainable creators

• To connect brands with appropriate influencers, content creators and marketing partners

• To deliver green marketing services and manage campaigns

• To communicate with you regarding services, collaborations, or opportunities

• To comply with legal obligations (e.g. tax, regulatory, or contractual duties)

• To maintain security, prevent fraud, and enforce our legal rights

• For internal research, reporting, and service improvement

5. Legal Basis for Processing

We process your personal data under the following lawful bases:

• Consent – where you have given us clear permission (e.g. to include you in our directory or to send marketing).

• Contract – where processing is necessary to perform a contract or take steps at your request.

• Legitimate interests – where it is in our business interest to operate and improve our services, provided your rights are not overridden.

• Legal obligation – where we must comply with applicable laws and regulations.

6. Sharing Your Data

We may share your data with:

• Brands seeking to connect with creators for campaigns (directory profiles, proposals)

• Service providers who support our operations (IT, hosting, email, analytics, payment services)

• Professional advisers (legal, financial, compliance)

• HMRC, regulators, or law enforcement where legally required

We will never sell your personal data to third parties.

7. International Transfers

If we transfer data outside the UK (for example, if using cloud-based services), we will ensure appropriate safeguards are in place such as UK adequacy decisions, or Standard Contractual Clauses approved by the ICO.

8. Cookies & Tracking

Our website uses cookies and similar technologies to:

• Improve website functionality

• Analyse site traffic and usage patterns

• Tailor marketing communications

You can control cookies via your browser settings. For more details, please see our [Cookie Policy].

9. Data Retention

We will keep your personal data only for as long as is necessary:

• Creator and brand data: retained while actively working with us and for up to 6 years after last contact (to comply with accounting and legal obligations).

• Marketing contacts: retained until you opt out or withdraw consent.

• Website analytics: retained in line with provider settings, usually no longer than 26 months.

10. Your Rights

Under UK data protection law, you have the right to:

• Request access to your personal data

• Request correction of inaccurate or incomplete data

• Request deletion of your data (“right to be forgotten”)

• Restrict or object to processing in certain circumstances

• Data portability (receive your data in a structured format)

• Withdraw consent where processing is based on consent

• Lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk

11. Security

We implement appropriate technical and organisational measures to safeguard your data, including encryption, restricted access, and secure hosting. However, no transmission over the internet is completely secure, and we cannot guarantee absolute security.

12. Changes to this Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on our website with the effective date.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or your data, please contact us at:

Sure Method Media Ltd
20 Wenlock Road
London
England
N1 7GU

Email: hello@greeninfluential.com